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Coursework Integrates Traditional And Digital Advertising Techniques, Emphasizing Storytelling, Crisis Communication, Branding, And Persuasive Messaging.

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In the marketing bachelor’s degree program at columbia college chicago, you’ll learn how to harness the power of data, advertising, social media, digital strategy, public relations, events,. Learn the theories on how advertising works and how consumers make decisions. Define and describe the practice of public relations and how it differs from related fields like advertising and marketing. Acquire the skills needed to excel in the dynamic world of communication and become a.

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Grow your careeronline programtop education providersmall class sizes Learn to handle crises with effective communication strategies, build strong media relationships, and integrate pr with marketing for cohesive campaigns. Understand how mass media works and how news is produced,. Develop strategic pr solutions that align with corporate communication objectives.